Loyalty Online For Online retailers, the creation of loyal customers is elusive and challenging. On the high street, good location, quality customer service and an inviting environment can entice customers to keep coming back.
There’s a counter on the homepage of the GSMA’s website which tells you that today, there are some 5.1 billion unique mobile subscribers in the world. Elsewhere in its pages you can see that there are now more than one billion registered mobile money accounts – that’s one in five of the world’s mobile subscribers.
Payments consultancy CMSPI believes the looming deadline in Europe for retailers to comply with the regulations around Strong Customer Authentication (SCA) for online sales could cause further damage to an industry already suffering from the effects of severely reduced in-store footfall.
The modern mobile industry is only a little over 30 years old – the mobile money market barely a decade. Yet the power of that mobile device to change habits and revolutionise the way we live is both breathtaking and undiminished. The GSMA released a report this month that showed there are now more than one billion mobile money accounts active in the world.